How to Build a Brand on Instagram?
Instagram is a very powerful social media platform. With billions of active users daily and millions of new users registering monthly, it’s no wonder why some individuals and organizations have decided to capitalize on the network.
Are you looking to promote your new brand? Do you want your company to gain more traction and recognition? Or are you a fresh new face who’s just stepping into Instagram and other social media networks – waiting to be known?
You’ve clicked the right article. It’s about time you should start building your brand on Instagram.
An Instagram profile is one of the best and effective online marketing tools for brands. And if you play your cards right, your profile could land a lucky spot on the explore page!
In this article, we’ll share to you the best tips and tricks on how to build a brand on Instagram, as well as the importance behind it.
So, are you ready to make a change in the Instagram world? Then continue on reading!
The Importance of Building a Brand on Instagram
Building a strong brand on Instagram will attract more followers and make a great impression on those visiting your profile. Majority of companies also use Instagram as a means to establish rapport and loyalty from their customers.
When building a brand on Instagram, you are also earning the customers’ and visitors’ trust. Otherwise, how else will you get them to avail of your products and/or services?
Another importance of doing this is so that your business’ digital presence has been established. People are more likely to pick a brand that has already made a name for itself rather than a complete newbie brand.
When you have established a brand on Instagram, it also represents the story behind it, the values, and the overall personality which will make it easier to transition to other social networking platforms.
Tips for Building a Brand on Instagram
Here are the best tips and tricks every brand owner needs to know when building a brand on Instagram. The competition online is fierce as many individuals are constantly looking for new methods on how to make their brand stand out from the crowd.
But, that doesn’t mean we have to forget about the basics. When building a brand on Instagram, here are the important things you should do:
Have a Clear, Distinctive Profile
If you’re building an effective brand on Instagram, it’s very important to have a clear profile. This is so that your brand has its own distinct tone and vibe. This can also attract more of your target audience.
In order to have a clear profile, you need to remember the three important factors:
- A visually-appealing profile photo
- Interesting Instagram story highlights
- An easy-to-read profile bio
Instagram is a very visualized platform. So, these are the first three things that a visitor will notice when they stumble upon your page. Therefore it’s best to make it visually appealing whilst making everything cohesive.
Post Effective Content
A good marketing strategy should be developed when building a brand on Instagram. Compared to a personal ig account where you can post whatever you want whenever you want, it’s important to take note of the suggested times on when to post since those are usually when most users are active and can like or follower.
Remember to be consistent with the posts so that your brand won’t be forgotten. The often you post, the more people will remember and recognize your brand.
Create interesting and intriguing posts that not only your target audience will find appealing. A good Instagram post consists of visually appealing photos and texts that will make you want to engage.
Create Relationship with Influencers
When building a brand on Instagram, you also want to establish relationships with influencers. This type of marketing is actually cost-effective hence why many companies are choosing this strategy rather than traditional advertising.
These influencers will help your brand grow by promoting it to their own audience who haven’t heard of your brand yet.
Providing Engaging Interaction with The Audience
Besides influencers, you should also interact with your customers, the people who are commenting under your posts. When you engage with them, they feel special and develop a personal relationship with your brand.
This also gives them the impression that your brand actually listens to the customers and isn’t in it for the money.
Choose the Right Aesthetic for Your Brand
As stated previously, Instagram is a unique social media platform because it heavily relies on appealing visuals. People enjoy seeing styles, patterns, and the like.
Establishing a set pattern or style on your brand’s Instagram account and basically making the entire Instagram feed visually appealing will attract people into scrolling more and clicking on the posts one by one.
Developing a tone is crucial when building a brand on Instagram. Create a specific color kit for your brand and avoid using colors that aren’t part of that kit so that it doesn’t clash with the other posts.
Using Hashtags Related to Your Brand
Building a brand on Instagram also means taking note of the hashtags you include in your posts. Hashtags place your post in search results, making anyone who clicks on that hashtag have direct access to your post.
The more hashtags you add to your post, the more potential exposure it gets. Although some users don’t enjoy the sight of seeing too much hashtags, so a tip is to paste the hashtags in the comments section so that it won’t be noticed immediately by the viewer.
Instagram is a powerful social media website, it’s going to take more effort than usual for an account to stand out and be called “unique.”
If you want to be greeted with success on Instagram, then it’s necessary for you to follow the steps listed above! We hope you have learned a lot from this article, and that you’ll be using these amazing tips to watch your brand profile succeed and grow.